Guess how the cruise industry started?
It actually took off as a result of the mass adoption of commercial jet flights during the sixties. (1)
Jets made it easier to travel faster than ever before. That sounded the death knell for lots of ocean liners.
But not all of them.
One company, Cunard, did something new. They added luxury and recreation to ocean travel, and the cruise industry was born. Today, it generates about $30 billion a year.
And that’s not the only time innovation created a new golden opportunity.